Leadership: Sourabh Pareek CEO
At
just 30 years old, Sourabh Pareek brings over a decade of experience
and a visionary outlook to Sunrise Traders. His leadership has been
instrumental in the companys transformation and sustained growth.
With
a strong background in online market strategy, modern trade, and
quality research, Sourabh has successfully expanded our digital
presence, aligned the company with emerging retail trends, and elevated
product standards across the board.
Under his guidance, Sunrise
Traders has launched over 50 innovative products, including bestsellers
like the Easy Mop, Perfect Mop, and Maid Wiper, setting new benchmarks
in the cleaning industry.
Sourabhs strategic, hands-on
leadership continues to drive product innovation and operational
excellence, positioning Sunrise Traders as a market leader in both
domestic and international markets.
Our Facility & Technology
At Sunrise Traders, innovation is
at the heart of everything we do. Our cutting-edge manufacturing
facility spans nearly 2 acres and is equipped with world-class molding
machinery and advanced R&D capabilities. This infrastructure enables
us to develop high-performance cleaning products that meet the most
rigorous industry standards. Our focus on continuous research and
development keeps us ahead of market trends and ensures consistent
product innovation.
Global Reach & Strategic Partnerships
We
have built strong, reliable partnerships with leading logistics
providers such as Safe Xpress, India Post, and VTRANS, allowing us to
distribute our products efficiently across India and to international
markets. As a preferred supplier to major platforms like JioMart, DMart,
Amazon, and Flipkart, we've been a trusted name in retail for over 8
yearsdelivering quality, consistency, and service at scale.
Certifications & Quality Standards
Our
commitment to quality is recognized through our ISO 9001 and ZED
certifications. These accolades affirm our focus on maintaining
stringent quality controls and driving continuous improvement across all
levels of operation. At Sunrise Traders, excellence isn't just a
goalit's a standard.
Our Aim
To become the
worlds largest supplier of cleaning products, building on our strong
foundation in India and expanding our global presence with superior,
innovative solutions.
Our Vision
To make our cleaning
products accessible to every corner of India, contributing to a cleaner
and healthier nation. We aim to play a vital role in improving
sanitation and hygiene standards through advanced and affordable
products.
Our Mission
To actively support the Swachh
Bharat Mission launched by Honble Prime Minister Narendra Modi. Through
our products and operations, we are committed to promoting cleanliness,
supporting national sanitation efforts, and building a better future.
Leadership Team
Sourabh Pareek Chief Executive Officer (CEO)
At
just 30 years old, Sourabh Pareek brings over a decade of industry
experience to Sunrise Traders. His expertise in online marketing, modern
trade, and quality research has driven the companys expansion and
innovation. Under his leadership, we've launched more than 50 products,
including top sellers like the Easy Mop, Perfect Mop, and Maid Wiper.
His strategic vision continues to push Sunrise Traders to the forefront
of the cleaning industry.
Sidharth Pareek Strategic Director
With
over 11 years of experience, Sidharth Pareek leads our Research &
Development efforts. His work in product innovation, strategic planning,
and factory-level development has been instrumental in positioning BRW
Impex as one of Indias top cleaning brands. Sidharths technical
expertise ensures our products remain ahead of market trends.
Together,
Sourabh and Sidharth Pareek form the backbone of Sunrise Traders
leadershipguiding the company with a perfect blend of innovation,
strategy, and operational excellence.
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